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Press Release

From Battlefield to Coffee Bag: Iron Soldiers Coffee Company Partners with Triple Purple Heart Recipient for Doc Sims Brew

by Iron Soldiers Coffee CompanySeptember 12, 2026in Business3 min read

Iron Soldiers Coffee Company has partnered with triple Purple Heart recipient Doc Sims to create the Doc Sims Brew, a specialty coffee blend that honors his extraordinary military service. The collaboration exemplifies the company's unique model of telling individual veteran stories through premium…

Iron Soldiers Coffee Company
Iron Soldiers Coffee Company logoCourtesy of Iron Soldiers Coffee Company

Whitesboro, Texas

The Doc Sims Brew is more than a product — it is a narrative captured in every cup. Doc Sims, who earned three Purple Hearts through his military service, represents a caliber of dedication that Iron Soldiers Coffee Company believes must be preserved and shared. By attaching his name and story to a premium coffee offering, the company ensures that consumers engage with his legacy in a personal and daily way, transforming the routine act of brewing coffee into an act of remembrance.

This collaboration is part of a broader strategy that sets Iron Soldiers Coffee Company apart in the specialty coffee market. Rather than treating charitable giving as an afterthought, the company has built its entire business model around veteran advocacy. Revenue from online bag sales has already contributed over $1,100 to veteran programs, and the company has provided direct support to hundreds of veterans and their families across Texas, Oklahoma, and Missouri over the past four years. Each product line is tied to a specific story or historical moment, giving customers both an exceptional coffee experience and a meaningful connection to military heritage.

The educational dimension of the company's work has proven equally impactful. Iron Soldiers Coffee Company has introduced military history to hundreds of students through community partnerships and outreach initiatives. These programs are designed to ensure that younger generations understand the real human cost and courage behind the freedoms they enjoy, creating a bridge between past service and future stewardship.

Media exposure has accelerated the company's growth trajectory. A featured appearance on the Donna Drake Show in April 2026 allowed the team to present its full product range and the philosophy behind each blend. The segment resonated with viewers and drove increased interest from consumers seeking products that reflect their values.

The company's reach extends well into the outdoor and adventure media space through strategic sponsorships and partnerships. As a partner with Trekin Outdoors, Iron Soldiers Coffee Company sponsors programming on the Sportsman Channel and My Outdoor TV, connecting with audiences who value tradition, service, and the outdoors. A parallel sponsorship and partnership with Mass Pursuit TV Network further broadens the brand's footprint across enthusiast communities.

Iron Soldiers Coffee Company's Allied Network strengthens its ability to tell veteran stories at scale. The Outreach Project and Podcast provides a platform for direct veteran engagement, while Documentary First production company brings cinematic storytelling to the mission. Hero to the Line rounds out the network with grassroots advocacy and community support, creating a coalition that magnifies the impact of every dollar spent and every story told.

What started as a regional operation has now shipped products to customers in multiple states and overseas to deployed troops, demonstrating that the demand for mission-aligned specialty coffee crosses geographic and demographic boundaries. The company's commitment to sourcing and roasting at specialty grade standards ensures that quality never takes a back seat to purpose.

The Doc Sims Brew stands as a flagship example of what happens when premium craftsmanship meets profound storytelling. Iron Soldiers Coffee Company continues to seek new collaborations with veterans whose stories deserve to be told, ensuring that the roster of purpose-driven blends grows alongside the community it serves.

About the company

About Iron Soldiers Coffee Company

Iron Soldiers Coffee Company is a specialty grade coffee brand that uses its products as a vehicle to preserve military history, honor individual veterans, and fund programs supporting veteran families. Through collaborations with decorated service members and a robust network of allied organizations, the company delivers premium coffee with purpose. Visit https://www.ironsoldierscoffeeco.com to learn more.

Iron Soldiers Coffee Company onlineironsoldierscoffeeco.comOpen website

Company announcement, published as provided by Iron Soldiers Coffee Company. Its claims are the company’s own and have not been checked by Alamo 24 News.

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